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Managing The Overall Competitive Advantage Of Enterprise Accounting From A Strategic Perspective

2010/5/18 11:27:00 38

Assets

Competitive advantage is the core of business performance.

strategy

Administration

accounting

The content of the system is adapted.

enterprise

strategy

Administration

And the cultivation of competitive advantage.

In this paper, the level of enterprise competition and its relationship with

strategy

Administration

accounting

Discuss the relationship in order to further promote our country.

Administration

accounting

Development and application.


 


  一、企业竞争的层次性分析


 


Any enterprise that participates in the market economy must face competition. In the face of strong competitors, enterprises should not only consider the short-term micro competition of products and services, but also consider how to innovate continuously in terms of organizational structure, human resources, value chain and other core competencies.

More importantly, this innovation should also be reflected in the strategic vision of an enterprise, so that it can be continuously pformed or embodied in products and services so as to form a realistic competitive advantage. Nowadays, the competition of enterprises has three distinct levels.


 


  1.企业战略资源层次


 


The competition at this level is mainly manifested in the following aspects: predicting the ability of the future industry; creating a learning enterprise; generating the image and values of the enterprise; analyzing the adaptability of human resources, technology and the environment, and building the competitive group.

This level of competition determines the future development direction of enterprises, and gradually adjusts and turns them into the advantages of products and services in the implementation process, and ultimately embodies the competitive advantage of the core competitiveness of enterprises.


 


  2.核心能力层次


 


This level of competition is mainly manifested in the establishment of flexible organizational structure, operation process reengineering, value chain analysis, process analysis and so on.

The core competence refers to the accumulated knowledge in the organization, especially about how to harmonize the different production skills and integrate the knowledge of various technology flows. The core competence is the interpretation and execution of the strategic vision of the enterprise.

strategic planning

Step by step, make it more specific and executable.

It is the link between enterprise strategic resources level and product service level, and it is the interpretation and application process of enterprise strategic thinking.


 


3 product service level


 


The competition at this level is mainly reflected in the actual towel farm advantages of product prices, product quality, technological content (innovation), sales channels, service quality (innovation), and service system construction. The most important feature is that this level of competition must be directly faced.

Consumer

And the profit it earns.

cash flow

Quantity directly determines the survival of enterprises: the competition of product service level is mainly to maintain the short-term competitive advantage of enterprises, so that enterprises can maintain the leading position in the development and innovation of new products (services), and it is an enterprise.

strategic planning

Through the embodiment of concrete results explained and executed by the core competence level, it bears the burden of winning short-term market advantages and increasing profits for enterprises.


 


Two.

strategy

Administration

accounting

Architecture


 


  

strategy

Administration

accounting

Standing on

Enterprise development strategy

A high degree of changes in the internal and external environment of enterprises.

enterprise

strategy

Administration

The needs of enterprises are chosen from strategic objectives, organizational restructuring, and

Administration

system

To the internal business restructuring, value chain analysis, enterprise performance evaluation and product market dominant position, the establishment of the sales network,

cost accounting

And optimization and other aspects to provide specific decision-making information, so as to help enterprises obtain lasting competitive advantages.


 


Recently, the United States

Administration

accounting

Teacher Association (IMA) for the past 5 years

Administration

accounting

The changes in practice were investigated in detail.

Many respondents believe that, as a result of finance,

accounting

The change of functions has been mainly supported by information.

Administration

Decision making pfer, the financial sector is given more decision-making power, and bears the responsibility of its consequences.

In addition, they spend more time in internal consultative, strategic planning, computer system operation, process improvement, financial and economic analysis, and so on.

accounting

Systems and financial reporting, short term budgets, costs

accounting

System and other aspects of the time spent less.

It is unquestionable that new responsibilities and roles require accountants to better understand all aspects of the enterprise, such as manufacturing process, core technology, research and development, and market.

Marketing

, competitors and supply chain, etc., in order to make the right strategic plan, therefore,

accounting

In order to achieve the success of the company, the teachers should work in succession as follows: long-term strategic plan, process improvement, product and customer profitability analysis,

accounting

Systems and financial reporting, short-term budgeting, mergers and acquisitions, financial and economic analysis, external financial reporting, and computer system operation.


 


  

strategy

Administration

accounting

Although there are various opinions about the system structure, the core content can be divided into three different levels, namely, enterprise strategy level, enterprise operation level and market capability level.

Administration

accounting

The main function of enterprise strategy level is to help enterprise decision-makers determine the development strategy of an enterprise through the analysis of the internal and external environment of the enterprise, including: the long-term goal of the enterprise development, the choice of the industrial direction, the redesign of the organizational structure, the setting of the enterprise value, and so on.

strategy

Administration

accounting

The main function is to

Administration

arrangement

and

Administration

The way to determine,

budget

Administration

Value chain analysis, performance evaluation, production organization, cost optimization and so on, which are closely related to the construction of core competence of enterprises.

Administration

accounting

The application mainly focuses on competitors' choice, market occupation analysis, consumer group characteristics, consumption tendency analysis and so on, which determines the short-term competitiveness of enterprises.


 


 

Three.

strategy

Administration

accounting

Specific application


 


  

strategy

Administration

accounting

In the increasingly fierce market competition, it can fully play its role in all levels of enterprise development, mainly in the following aspects: first, it can be combined with various strategic levels of enterprise development to help enterprises make the right decisions, such as: strategic target positioning, development planning formulation, value chain analysis, production mode selection, cost control and so on.

II.

Administration

accounting

It can establish effective links between enterprises' competitive levels, and display products and market services through processing, exchanging, controlling and feedback of internal information resources. At the same time, internal and external relevant information is collected to the strategic level, so that it can make timely adjustments according to changes in market, technology and consumption, thus forming a closed one.

Administration

Information and decision making system.

Third, integrate the competitive advantages of enterprises at all levels, so as to form an overall and lasting competitive advantage.

strategy

Administration

accounting

As an organic link, it can pform the competitive advantages of all levels into smooth and natural, and ultimately achieve in the market.


 


Competitive advantage is the core of business performance.

strategy

Administration

accounting

The content of the system is adapted.

enterprise

strategy

Administration

And the cultivation of competitive advantage.

In this paper, the level of enterprise competition and its relationship with

strategy

Administration

accounting

Discuss the relationship in order to further promote our country.

Administration

accounting

Development and application.




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