The World'S Six Fast Fashion Brands Are Fighting Against Ningbo.

Last week, Holland was known fast. Fashion brand "WE" entered Ningbo Tianyi business circle and opened the first exclusive store in Zhejiang province. Plus Sweden's H&M, Spain's ZARA, Japan's UNIQLO, and its debut in January 27th. square Martha and C&A, the six most popular fashion brands in the world, are coming to Ningbo to launch close combat.

Fast fashion brands also bring complaints when they bring in popular elements: buying appearance and not buying good quality. Consumers expect fast fashion brands to be "quick and good".

　 Fast fashion

Insiders said that fast fashion mainly includes three aspects, that is, "quick, ruthless and accurate". Fast, refers to the fast delivery time, fast fashion brand goods generally from product design to put on the shelf as long as half a month or so, display window frequency is more than two times a week. Ruthless, it means parity, at a price of several hundred yuan, it can buy clothes with the latest fashion elements in the world. Yes, it means keeping up with the fashion trend and launching the costumes with the most popular elements of the season in a short time.

　 Business war: six brands are close to each other.

The first known fast fashion brand settled in Ningbo was Japan's UNIQLO, which opened its first store in Wanda Plaza, Ningbo, in 2008, but it did not have much impact on the Ningbo market in 2008. In November 2009, the two fast fashion tycoons H&M and ZARA settled in Tianyi Square, causing a surge of fast fashion. The two customers opened up on the same day.

Since then, fast fashion brands have stepped up their pace in Ningbo. The fast fashion brand WE, which opened last week, has a history of 100 years. It is called the founder of fast fashion in Europe. Its store in Ningbo is only a step away from H&M and ZARA. It is understood that in January 27th, another big fast fashion brand, Martha of England, will be unveiled in the Century Oriental Commercial Plaza. Besides the clothing and food, the brand will introduce a new fast fashion concept. In addition, C&A, a famous fast fashion brand in Europe, has been settled in the Century Oriental Commercial Plaza.

　　 Expectation: fashion and quality

As consumers become familiar with fast fashion brands, some consumers are disappointed with the quality of fast fashion brands. "Bought a shirt, found a lot of thread, rough workmanship, wear a few days to open the line." Ms. Song said that the style of fast fashion brands is relatively new, but the quality is too bad for them to achieve the desired quality. Miss Chang, who frequented fast fashion brands, also complained that things were too chaotic in some stores, and too many clothes were tried on, so it was difficult to pick up flawless ones, especially in summer clothes. Searching on the Internet will find that many famous fast fashion brands frequently boarded the "black list" in quality inspection results released in some big cities.

Recently, reporters at several fast fashion brand stores in Tianyi Square saw that even in holidays, it is hard to see queuing payments in several brand stores. On the one hand, because of the increasing number of fast fashion brands and the larger room for customers to choose, some customers think that the quality of fast fashion brands needs to be improved.

It is understood that some of the new fast fashion brands that have recently entered Ningbo have realized this problem and have taken the quality as a selling point.