Learn From Chairman Mao

Recently, I read Chairman Mao's quotations again.

First: "a single spark can start a prairie fire."

In the most difficult period of Jinggangshan, a close comrade who betrayed him later raised his doubts about how long the red flag could last. In his reply, Mao Zedong wrote, "a spark can start a prairie fire."

Chinese enterprises should develop from regional brand to national brand, from single brand to multi brand strategy, and enterprises must have a great vision and a will to win.

Second: "who is our friend and who is our enemy is the primary issue of revolution."

Don't imagine that everyone will join your brand. Only by finding your target customers can you expand your business.

Third: "no investigation, no right to speak."

Recently, and we are doing thousands of shop assisting investigation activities, for many brands why can open a number of stores in the same area, the more than 30 of us went to the shop for 10 days to feel deeply, can not "close the door", we must see the real demand of the market.

Fourth: "from practice to practice."

Enterprises must have error correction mechanisms, and the market is the sole criterion for testing marketing.

Fifth: "rural encircling the city".

Domestic brands and international brands have very different ways to develop the Chinese market. They are very similar to those of the Soviet Union and China at that time. Foreign brands occupy the market through the commanding heights. Most of the domestic brands occupy the two or three tier cities, which stems from the fact that marketing should be good at "plug in", create differences and attack in the weakest part of competitors.

Sixth: "all reactionaries are paper tigers."

Strong competitors have weaknesses, and there are gaps in mature markets. Only by strategically defying competitors, can they defeat their opponents strategically.

Seventh: "formalism kills people."

Brand marketing management can not just open meetings, shouting slogans, becoming mere formality.

Eighth: "learn from Comrade Lei Feng."

The power of example is endless, and the model market is the most convincing.

Ninth: "serve the people."

The people here refer to the employees and consumers of the company. Consumers and employees can be regarded as God, and consumers and employees can produce "unshakeable" brand loyalty.

Tenth: "it is not difficult to do a good deed, but it is difficult to do good deeds and do bad things all the time".

As a brand, it is not only to adhere to the loneliness but also to be durable.

Eleventh: "the army without culture is a stupid army, and a foolish army can not defeat the enemy."

The decisive factor of the army is human beings. The decisive factor of marketing is also that people are teams, and there is no strong team brand, and profits are temporary.

Twelfth: "strategic thinking must be long and tactical thinking should be changed."

This may be more in line with today's clothing marketing market! -- marketing strategy is fundamental and marketing tactics need dynamic adjustment.

Thirteenth: "when soldiers are hungry, they must be fed up. When they are full, they must be hungry."

For the general generation, we must give him a sense of crisis and give full play to his subjective initiative.

Fourteenth: "no base area is roving."

In the process of large-scale expansion, brand enterprises should not only have a base, but also intensive cultivation.