Clothing Bosses Specialize In Internet Business And Earn 30 Million Annually.

With the domestic

With the development, more and more traditional enterprises have entered the B2C. Who are these new entrants, what advantages and disadvantages do they have after entering, and how will they develop in the future?

E-commerce has gradually entered the lives of ordinary netizens, and traditional brands have begun to touch the net. Liu Jianguang, one of the online clothing brands, is one of the men.

Previously served as a general manager of a women's clothing brand, she has now completely abandoned the line, in less than two years to become one of Taobao's five brands.

It is reported that Liu Jianguang was founded by himself.

Less than half a year after the online sale of brand men's men, the sales volume of single month is over a million, and the sales volume is expected to reach about 30000000 in 2010.

Offline profit margins are smaller, forcing the steering line.

It is understood that in the field of online clothing brand, Liu Jianguang can be regarded as a "big sister" character.

Although the Internet business is now booming, two years ago, Liu Jianguang was puzzled about how to choose between online and offline.

At that time, Liu Jianguang was the general manager of a local women's wear brand in Xiamen, and the annual sales volume of the company was one hundred million.

However, with the annual increase in the rent and channel costs of the shop, the selling price of the product has been difficult to upgrade. The profit margins of the traditional women's wear brands are getting narrower. Online shopping is on the rise. After many ponder, Liu Jianguang started the first "TouchNet" and resigned at the end of 2008, and launched the online brand "zero man" in March 2009.

Liu Jianguang said: "for online shopping, many people have seen the process that they can not understand and accept gradually.

I just saw this emerging market sooner than later, and resolutely resolved from the original brand to the development of the network platform.

In fact, the process of touching the net at first is not smooth.

The Taobao mall, which has just been established, is not stable yet. After two months of trial, its monthly sales volume is only 5 yuan.

Liu Jianguang said frankly that through the operation of those two months and the contacts with the network people, he has refreshed his understanding of the Internet market. The Internet market should be concerned anyway, and the potential is unlimited.

After some exploration, Liu Jianguang founded the Internet clothing.

Unlike the offline, Liu Jianguang chose the fashion men's wear market this time.

In her view, the women's clothing market has been saturated, but there are still many room for expansion in men's wear market.

"We can put some experience in women's clothing, including clothing, and men's clothing."

Traditional enterprises need to dare to break through

There are no doubt that traditional enterprises will encounter many problems in the field of online shopping.

Liu Jianguang told Tencent science and technology that B2C network sales is a brand new industry with many operational techniques.

Traditional industry bosses are not very familiar with the operation of computers, so it is difficult to understand the most fundamental things of network sales.

"I was ashamed of myself when I first started doing it. It's not very good. We are the small teams of three people who are doing some groping, and gradually recruiting employees who we think fit, and then exploring the mode of training employees."

After more than 1 years of development, zero number male has 57 employees, but Liu Jianguang believes there are still many deficiencies in operation.

"Online and offline play is totally different."

Liu Jianguang said, according to her line of brand management.

To establish a clothing brand, the traditional mode will first set the brand positioning and so on according to the size of the fund, then proceed step by step to push forward, and work is easy to quantify.

"But on the Internet, although we set a target audience of 18-28 year old boys, when I enter, I really don't know which talents are real customer groups."

Liu Jianguang pointed out that the biggest difference between Internet sales and traditional enterprises is that the pace is very fast. It is impossible to say that they want to do it clearly in any matter.

"At the moment, we did it first, and then looked at what was wrong."

Earned 30 million in one year.

At present, zero number male is selling on Taobao, but also sells on other e-commerce platforms such as Mcglaughlin, Amazon, V+ and so on. Zero number man himself is building an independent official website.

It is revealed that the sales volume of the zero man will exceed 30 million this year, Liu Jianguang said.

And supply chain can be better integrated, with enough funds to push ahead. Next year's scale will be one hundred million and two hundred million.

No matter the number of men has grown rapidly and has grown rapidly to become one of Taobao's five biggest brands, undoubtedly, it has something to do with Taobao's advertising. This year, zero number male advertising to Taobao is as high as 3 million. In 2011, advertising on Taobao will be no less than 3 million.