Will Maui Department Store In Shenzhen Occupy Yangzhou Wenchang Business District?

Mau Ye Department Store

After half a month's trial operation, the 39 shop of Maoming department store, Jiangsu Yangzhou Wenchang store, has officially opened.

As a department store from the Shenzhen special zone, Mao Ye Department Store held the Yangzi River at the end of December last year.

This means that the opening of Wenchang branch of Maui department store is only the beginning, and its expansion strategy in Yangzhou has started.

Yangzhou's department stores will face more intense competition.

1, Mao industry opened, Wenchang business circle East extension

At the end of December last year, Shenzhen maye and Yangzi River group formally reached an agreement to take up the "Parkson commercial building" and set up Wenchang branch of Maui department store.

Because it is located in Wenchang Road near the "double East" historical block, it is regarded as the eastward expansion of Wenchang business circle.

Reporters recently visited the shop and learned that Maoming department store Wenchang store is the third generation of new department store of Maui department store, with six floors, 300 famous brands at home and abroad, and over 20 thousand kinds of merchandise.

Compared with the previous "Parkson commercial building", the floor pattern and brand structure have been greatly adjusted. The previous atrium has been filled up for business and greatly expanded the volume of business.

In addition, a number of escalators have been added.

From the perspective of commodity positioning, it mainly focuses on fashion, fashion and modern urban consumption culture.

Several major department stores in Wenchang business circle are more misplaced in brand names.

2, increased competition, consumers benefit

Because Maoming department store is a retail enterprise originated in Shenzhen, there is a huge difference between the sales promotion mode and the local retail enterprises.

From yesterday's opening sales promotion, only the "full delivery" promotion includes two modes of A and B, in addition to the traditional promotion mode such as discount.

Although the strength is not as great as expected, it has basically reached the level of how much to buy.

On the day of Maoming department store, the major department stores in the Wenchang business district did not launch a major promotional campaign especially for the opening of Mao industry. Jin Ying, Wan Jia Fu and the times all met the arrival of the southern rival with a "calm" mentality.

It is understood that Maui department stores have opened several high-end department stores in Wuxi, Changzhou, Huaian and Taizhou in Yangzhou, and Yangzhou has become an important strategic city for the brand in the middle of Jiangsu Province.

According to the relevant person in charge of Maui department store, the future development of Maoming industry will take East China, North China, Southwest China and Southern China as the four major development areas. According to the urban GDP level, population size, residents' income and consumption level, and the development of the retail market in each region, we will "adjust measures to local conditions" and "fine farming and fine work".

3, the layout of a city at least 3 stores.

Huang Maoru, chairman of Maui International Holdings Limited and Chairman Mao Ye Department store, who came to participate in the opening ceremony of Maoming Wenchang store, said: "when we enter a city, we will deploy 3 to 5 large department stores in this city.

And to build a city complex as the carrier, to create large shopping centers, five star hotels, high-end office buildings.

We should vigorously develop and promote modern new service industries.

According to this statement, Yangzhou will have at least two "Maoming industries" in the future. Therefore, the state of the "Warring States separatist regime" in Yangzhou's retail market is bound to further intensify. Huang Maoru said that in the next few years, Maui department store will develop at a speed of less than 200 thousand square meters per year and newly opened (including acquisition) more than 5 stores, with the goal of "the most leading department store chain in China", and Yangzhou will be an important part of this major strategy.

Huang Maoru said: "Yangzhou is a nodal city of Shanghai economic circle and Nanjing metropolitan area.

Maoming department store located in Yangzhou, will certainly be more conducive to play the resources, information and management advantages of Mao Ye.

Huang Maoru disclosed that Maui will further deepen the comprehensive strategic cooperation with Yangzhou.

"At present, we are actively discussing new investment and construction projects.

I believe that a good investment environment in Yangzhou will bring more business opportunities to Maui. "