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Dialysis On The Ten Years' Breakthrough Of Chinese Shoe Enterprises' WTO Accession

2011/12/10 15:12:00 7

Shoe Brand PEAK Market

Yesterday afternoon,

Peak

Group CEO Xu Zhihua visited the ten year breakthrough of China's sports brand after joining the WTO.

The pformation of China's sports products has not been successful, but it has not been played by international brands.

Brand market

The share of domestic products has improved, and many foreign brands have been slowly marginalized in the Chinese market.


Xu Zhihua said that the media and investment circles have some overreaction to China's sports industry. Of course, there are some problems in the pformation of our counterparts. It may be that he has some problems in the marketing measures and control and control in the cost of the enterprises, but it does not mean that China's sports industry has no fighting power. Especially in the two or three tier cities, we have a good foundation and ability. Most of all, for a consumer, the same pair of shoes is placed before him, and there is not much difference in the comfort of the clothes.

So I always believe that most of the consumers are rational consumers. Chinese business people bring him more cost-effective products. I think many people will support Chinese products at this point.


The market share of Chinese enterprises is still rising. Foreign enterprises also have the performance of ADI and Nike. Other so-called international brands, there are still more than ten brands, and the market in China has gradually been marginalized slowly. This is a result of the growth of Chinese enterprises, because the growth of Chinese enterprises will kill these enterprises.

Of course, Nike and Adi are very strong. We have to learn from them. We have to admit that there is still a gap with them, especially in terms of brand building and product research and development. However, as long as we improve this capability, Chinese people are not as stupid as they are, and we will make better products.

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