Marketing Skills For Different Types Of Customers

Marketers often encounter this kind of situation. When you use all your skills and dry lips, you can see that he is not really a customer at all. How to instantly recognize customers and take it down in one fell swoop? Below, Xi'an Zhang Xiao Zhang will analyze several common customers in actual marketing so that we can carry out the scene more efficiently.

Explain.

1. Customers with accompanying customers

Symptoms: this kind of customer is to say nothing about anything, no matter what the salesperson says, he nods or says nothing.

Psychological diagnosis: no matter what the salesperson says, such customers have decided that they are not ready to buy today. In other words, he just wants to know the product information and wants to finish your explanation of the goods early, so he nodded his head and echoed the words "yes", so that salesmen are not selling, but they are afraid that if they relax themselves, the salesmen will take advantage of it and embarrass them.

Prescription: if you want to reverse the situation and let these customers say "yes", you should simply ask, "sir (madam), why do you not buy today?" using intercepting questions, taking advantage of customers' negligence, unexpected questions will cause customers to lose their justification, and most of them will tell the truth, so that they can siege according to local conditions.

2. Strong customer.

Symptoms: such customers believe that products are much more proficient than marketers.

He would say, "I know this product very well," "I know the people of the company", and so on. He will say something that makes the marketers panic or unpleasant. This kind of customer is hard to install and manipulate the product, often saying, "I know, I know".

Psychological diagnosis: such customers do not want the marketing staff to take the lead or force him to stand out in front of the people around him, but he knows that he is very difficult to deal with excellent salesmen. Therefore, use "I know" to defend and protect myself, implying that marketers understand that you should not deceive me.

In this case, marketers must think that they have little knowledge of the product.

Prescription: should let

In a trap, if customers start to explain the functional characteristics of a product, you can pretend that you will be very proud of your customers. When customers are at a loss as to what to do, you should say, "yes, you know the product very well, do you buy it now?"

3. Vain customers

Symptoms: these customers want others to say they have money.

Psychological diagnosis: such customers may be full of debts, but on the surface they still need to live a luxurious life. As long as the marketers make reasonable inducement, they may make impulse buying.

Prescription: should be attached to him, care about his assets, praise highly, pretend to respect him, show that he wants to learn from him, understand that he will take care of his face and bite his teeth to buy goods, but he will not write his face on his face. Therefore, such customers are easy to trap.

It can bring some satisfaction to vanity through selling fashionable appearance or some special function selling points.

4, rational customers

Certificate: this kind of customer is steady, quiet and seldom open. He always looks at the merchandise with suspicion, showing impatient expression, and because of his calm, this will cause the marketing personnel to be very depressed.

Psychological diagnosis: such customers generally pay attention to the marketing personnel, he is also analyzing and evaluating.

And products, such customers are more knowledge-based enthusiasts, they are careful, stable, speak no mistake, a very sensible purchase.