Welcome The New Year'S Shopping Mall At The End Of The Year.

"P" approaching the Spring Festival, shopping malls round the new year sales promotion to consumers.

And in all kinds of "50 percent off", "full 99 minus 60" and other promotional autumn winter clothing, the business is placed on the model display rack or eye-catching shelves, but it is listed in advance the latest a href= "//www.sjfzxm.com/news/index_f.asp" > spring dress < /a >.

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< p > spring clothes are listed earlier than before. < /p >

< p > nowadays, in the commercial street, the most striking thing is that all kinds of red "SALE" cards are the window decorations of various brands.

The new spring dress has been crowding the front desk of autumn and winter clothing in the season, occupying the "front" position of the front end of the brand.

The bright colors of pink, pink and purple, as well as the light and thin material of lycra and chiffon, make spring clothes stand out in a series of heavy winter, attracting consumers' attention.

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< p > "recently the temperature is beginning to warm up, and the brand will be the first to put the spring clothes on the market."

Many brand counters display "billboards" and "winter clothing X discount".

A brand salesperson said that at present, there are a lot of dealers like them who are listed in advance.

"Because winter clothing has been sold for a season, many styles have no sense of freshness for consumers, and now they rely on price to maintain sales volume."

And the listing of spring clothes is more based on the new style to catch consumers' eyeballs, so that consumers can increase the time to stay in stores, thereby promoting sales.

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< p > facts have proved that this marketing strategy of business has played an effective role. "Spring clothes this year are earlier than last year and have been on the market for about a week.

And sales exceeded expectations. We used to look at the exhibits that attracted customers, but I didn't expect to sell 2 items a day.

The salesman pointed to a sleeveless Lycra red dress.

At present, spring brands occupy about 10% of the brands, and the prices are strong, and do not participate in year-end discounts.

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< p > spring clothing can enjoy "invisible" discount < /p >.

< p > the new spring dress is not enjoying any discount at present. However, at this stage, the sales promotion of various shopping malls is relatively large, and there will be a "discount", so consumers who buy spring clothes can enjoy the "invisible" discount.

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< p > "now after the shopping discount is full 500 yuan, you can give 200 yuan coupons, which can be used in < a href=" //www.sjfzxm.com/news/index_h.asp "> clothing brand < /a >.

The salesperson said.

This reporter has learned that many shopping malls in Tianjin offer services such as "folding up and folding up". Generally, after discount, a certain amount of consumption can be discounted or presented with coupons.

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< p > in addition, the reporter found that the price of spring clothes already listed is very stable compared with that of last year, and there is no rise.

"The price of a thin knitted sweater is over 380 yuan. Last year's Spring Festival is also the price."

Sales staff said.

However, some people in the industry believe that this is the marketing strategy of manufacturers.

Because today's winter clothing is on sale at a big discount, the first wave of spring clothes has just been listed. In order to maintain the overall promotional atmosphere, the price of the first spring clothes will not be very high.

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At the end of P, sales promotion continued to "force" < /p >

< p > in addition to attracting eyeballs with new products, at the end of the year, < a href= "//www.sjfzxm.com/news/index_s.asp" > shopping malls promotion < /a > still "to force".

Compared with the "three level jump" sales promotion in previous years, the discount this year has some "one step in place" feeling.

From Christmas to new year's day, and then to the Spring Festival, the sales promotion activities of businesses only make fine adjustments, and the overall level is maintained at around 50 percent off.

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< p > "full 99 minus 60", "2-6 fold of the costumes" and "accessories 25% off".

Compared with the promotion of segmented upgrading in previous years, Tianjin shopping mall started a big sales promotion from early December last year, and has continued to maintain this kind of sales promotion until now.

However, there are always some new ideas to welcome the new year. Businessmen are playing the concept of "Spring Festival scouring new year products". The purchase of certain commodities will give a certain sum of money and will give red wine and other "new year products".

On the whole, consumers can still enjoy many benefits during the Spring Festival shopping season.

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