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Li Jianguo, A Taizhou Hat Maker, Sells His Hat To More Than 50 Countries With Annual Sales Of Tens Of Millions.

2013/4/8 10:52:00 23

HatLi JianguoYiwuTaizhou

< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/08/20130408105655_sj.JPG "/" < < > >
Li Jianguo, who had no knowledge of computers, learned how to access the Internet in recent years because of business needs. P < /p >
< p > < strong > life's first pot of gold, starting from manual workshop < /strong > < /p >.
< p > Li Jianguo, 57 years old, is a member of the North Village of Huangyan town. It is necessary to say how Li Jianguo fell in love with a href= "//www.sjfzxm.com/" target= "_blank" hat "/a", which must be mentioned 26 years ago. < /p >
< p > wear a pair of cloth < a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > push a cart. At that time, in the streets and alleys of Luqiao, many people have seen Li Jianguo crying for seafood selling. In the streets and streets, a group of Yiwu people who came to Taizhou to get their hat caught his attention. "How many hats were there in the market?" Li Jianguo said. < /p >
< p > "such a good business, it is better to run a hat making workshop." Li Jianguo noticed the < a href= "//www.sjfzxm.com/information/index.asp" > business opportunities < /a >. In addition, he found that many women in the village were idle at home, so he recruited twenty or thirty hard-working women and a hat shop. < /p >
< p > "business at that time was very prosperous. In the evening, we had to work overtime. We sold it to the nearby Luqiao market in the early hours of the morning, and we were soon robbed of it." Li Jianguo told reporters that the Luqiao market at that time was the national a href= "//www.sjfzxm.com/" target= "_blank" > shoes and hats "/a" sales distribution center. With the advantage of cheap and good quality, he also excavated the "first pot gold" of his life. < /p >
Less than two or three years, Li Jianguo accumulated more than 10 thousand yuan in P. "This seafood dried up for several years has dried up." Li Jianguo said. < /p >
< div style= "PAGE-BREAK-AFTER: always" > span style= "DISPLAY: none" > /span > /div >
< p > < strong > to fight in Yiwu, the debt collection has made a good start in career. < /strong > < /p >
< p > the first month of 1989 was not over yet. Li Jianguo took his wife and brought his savings for several years and set foot on the shuttle bus from Taizhou to Yiwu. Soon, he set up a square meter booth in the Yiwu small department store, and still did his old business -- selling hats. < /p >
< p > the reason why Li Jianguo moved to Yiwu must start with the debt collection. At that time, some untrustworthy dealers were in arrears, and the hats sold did not return the cost. Li Jianguo's small workshop was also on the verge of death. In desperation, he had to stop working in Yiwu to collect debts. < /p >
< p > "to Yiwu, it is found that this is a sea of small commodities, only you can't imagine, there is nothing you can't buy." Li Jianguo was keenly aware that this would be a huge market. < /p >
< p > at that time, the "a href=" //www.sjfzxm.com/news/index_s.asp "Yiwu" /a "third generation small commodity market has just emerged, and the sales situation of various commodities is very good. In the small department store market in Yiwu, Li Jianguo's business ushered in a "good start" in his career. < /p >
It was hot in summer that year. Li Jianguo's summer hat had a broad brim, not only fashionable but also had excellent sunshade effect, and the dealers in the sale were very fond of them. < /p >
< p > "buyers in the northeast and Gansu, sometimes entering tens of thousands of units, and replenishment is too late." Li Jianguo said that the goods just arrived from Luqiao in the morning were sold out in the afternoon. When business is good, 4 trips to Taizhou will take place in 10 days. < /p >
< p > because it is wholesale, each hat can earn only 1 cents more, but in one year, Li Jianguo netted 10 thousand yuan. < /p >
< div style= "PAGE-BREAK-AFTER: always" > span style= "DISPLAY: none" > /span > /div >
< p > < strong > business achieves more than 50 countries, with annual sales amounting to tens of millions of Yuan < /strong > /p >
Less than P, Li Jianguo's business is becoming more and more convenient, and he is becoming more and more busy. One day in 2000, his booth came up with a special buyer. This is a Korean boss, to help a friend in Mexico to order a hat, the other side of the list of nearly 200 thousand yuan. < /p >
Less than P, the order of 100 thousand yuan on weekdays is already a big business for Li Jianguo. For the first time, faced with such a big order, Li Jianguo was surprised and tasted sweet. At the same time, foreign orders also followed, and his hat became "fragrant pastry" and began selling abroad. < /p >
Li Jianguo gradually summed up some rules. For example, the customers in South Korea were the most careful, and every batch of goods should be verified in the past. European customers were fastidious, the source of goods must be better, the prices were good negotiated; the customers in the Middle East were the top prices, and the prices were very low each time. < /p >
Nowadays, in more than 50 countries such as Mexico, Russia, Italy and the United Arab Emirates, P can see his hat. In the past year, it could only earn 10 thousand yuan in business. In recent years, the annual sales volume of the company has also reached 30 million yuan, and more than 90% of its hat has been sold abroad. < /p >
< div style= "PAGE-BREAK-AFTER: always" > span style= "DISPLAY: none" > /span > /div >
< p > < strong > find good successors, thrive in e-commerce, < /strong > /p >
< p > "the times are changing, and there is a huge difference between the current mode of business and the traditional mode." Li Jianguo laughed and said that now he is becoming more and more internationalized and has more and more compact rhythm. < /p >
P and reporters chatted about the days when they were ordered by telegraph. Li Jianguo still had fresh memories. "At that time, the telegram was counted according to the word number. Using the least number of words to express the most complete meaning can be described as "no matter what words are like." Li Jianguo said. < /p >
< p > "at that time, it never occurred to you that now you just need to sit in the shop, click the mouse, and purchase, deliver and trade easily." Li Jianguo said that when foreign customers came to the store to look after the samples, they could send them immediately through the Internet or telephone. It would take only half a month to go to the European market. < /p >
Less than p years ago, Li Jianguo handed over his business to his son and daughter-in-law. It is gratifying to note that although the son is a computer professional, but he has a business model, especially the a href= "//www.sjfzxm.com/news/index_f.asp" > network marketing < /a >, is doing the wind and water. The daughter-in-law speaks fluent English, and has more confidence when discussing business with foreign clients. < /p >
< p > compared with the busy days in the past, Li Jianguo now has more free time, which gives him time to do some charity. A while ago, he heard that a family's child had drowned, and he had sent 5000 yuan. And such things can be found in Li Jianguo. < /p >
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