How To Build A High Popularity Of Women'S Clothing Shop Skills Analysis

Successful brand merchandising is the most direct advertising impact and image effect faced by consumers. So remember, good display can help you create super high popularity shops.

Shop display must have a sense of rhythm: do not divide the color system too rigid, the left side of the store is cool, the right side is warm color too inharmonious, and should have a sense of rhythm, just like music.

Color matching principle: the same color matching, the same color of the women's clothing will give people a very comfortable feeling, the grade will be improved, but do not put the same style, the same length of the clothes together, so as not to make people feel like a warehouse; contrast color matching, that is to say with cold coloring to foil warm colors, such as: use green women's clothing to set off the red women's clothing, with blue women's clothing to foil yellow women's clothing, placed on a pole, can not let cool colors and warm colors each account for 50%, preferably 3:7 ratio is more appropriate.

Using the living area: the so-called living area, then facing the area where the direction of pedestrian flow is the easiest to see, otherwise, it is dead zone.

Put your main women's clothing in the living area and put the secondary style in the dead zone, so that sales can be greatly improved.

The number of models should be mastered: some businessmen think that models are easier to enhance the display effect, and many models will be stacked in their stores. In fact, it will have the opposite effect. The so-called "dilute things are expensive". Too many models will make customers feel overwhelmed, and wear the best styles on models.

Time should be in place: first of all, you need to know who is the person who comes to buy clothes everyday, and the children of different ages.

"Will choose when to patronize your women's clothing shop, master this rule, so that women's clothing can be properly distributed.

For example, people on Monday, two or three and fourth are usually "high income" mothers, so that you can put several fashionable, expensive, unique styles of women's clothing in the living area or on the model.

On Friday afternoon, Saturday and Sunday, the crowd is more popular, and ordinary and low priced women's clothing can be hung on live areas and models.