Nantong Haimen: Exploring The Pformation And Upgrading Of The Shoe Industry In The Past 30 Years

Yuet Lai town is a well-known township of footwear industry. It has been going through more than 30 years from the joint venture with shoemaking enterprises in Shanghai.

Over the past 30 years, some enterprises have continued to grow and grow, and some enterprises have always been mediocre.

Recently, reporters came to this shoe industry to explore the development path of shoemaking enterprises.

The shoemaking business started in the 70s and 80s of last century. At that time, it was mainly associated with shoemaking enterprises in Shanghai.

At the end of the last century and the beginning of this century, due to industrial pfer and restructuring of state-owned enterprises, Shanghai's parent factories went bankrupt.

At this point, a large number of shoemaking enterprises are scattered into small businesses. The enterprises that survive have begun to attack overseas markets, and some enterprises that can not adapt to the market have closed down.

In this way, in the desperate situation, Yuet Lai town's shoemaking enterprises achieved the first pformation and upgrading.

At present, there are about 50 footwear enterprises in Yuet Lai Town, with an annual output value of about 400 million yuan and nearly 10000 employees.

After 30 years of development, Yuet Lai's shoe making products are mainly exported to the Japanese market.

However, since the beginning of this month, the yen has continued to depreciate.

The exchange rate for the US dollar has also reached a new low, and the cost of domestic labor has increased.

This lets Yuet Lai's shoe making enterprises once again stand at the crossroads.

Vinda shoe industry is the largest footwear manufacturer in Yuet Lai Town, with an annual sales of 150 million yuan.

The enterprise has invested about 6000000 yuan in the light of the difficulties currently facing, and has introduced a batch of automation equipment recently to pform the production line into water.

At the same time, Vinda shoe industry set up R & D center in Shanghai, set up specialized information channels for Japan to speed up the market reaction rate, so that every month, we develop 250 to 300 new products.

Since the beginning of this year, the price of single products has dropped, and the shoe industry of Vinda has maintained steady development. Sales have exceeded one hundred million yuan mark, unchanged from the same period last year.

And a batch of

Small businesses quickly adjust the direction of the market by making good use of the advantage of small boats.

At present, the European and American economies are recovering. The Changwei shoe industry implements a differentiation strategy on products, mainly attacking safety shoes, and opening up the European and American markets.

At present, the shoe making enterprises in Yuet Lai town are planning to consolidate the foreign market, expand the domestic market, and gradually move from behind the scenes to the front stage and strive for greater development through measures such as customization, brand operation, and developing more abundant products.