Guangzhou Department Stores Embrace "Double Eleven"

Yesterday, Guangzhou local private department store modern department store announced that it participated in the "lotus lotus action" for China's retail industry launched by Yintai and Lianshang network. In from November 11th to 16th, it will promote the whole country with the theme of "China Shopping Festival". The modern department store launched the "60 percent off carnival, millions of red packets free" promotion. And reporters visited to understand that, Guangzhou, friendship, Tianhe City and other leading stores have also created " Fashion Shopping Festival "In the early stage of the festival, customers will be promoted, and the preferential items such as electrical appliances, supermarkets, household products and so on will be reduced to 70 percent off, and the slogan of" welcome online and offline prices to shop for free delivery "will also be shouted. This is also a holiday which was originally made by electric suppliers.

Department stores face the challenge of "challenge"

It is reported that the "China Shopping Festival" launched by the entity retail business will be the theme of the national sales promotion from November 11th to November 16th. For the first time, hundreds of retailers will be set up for the first time, such as Yintai, Ginza, Tianhong, modern, BBK, Jia Jia Yue, five star electrical appliances, Hong Tu tribe, locheng supermarket and other hundred retailers. And the modern department store is preparing for the fourth "double 11 shopping Carnival" to join the China Shopping Festival. The promotion will be held in from November 7th to 11th, and the six shop linkage promotion will be "400 yuan for 1000 yuan", which is equivalent to 60 percent off.

Reporters learned that although many Guangzhou department stores did not directly announce the participation in China Shopping Festival, but most of their own shopping festival to deal with "double eleven". For example, Guang Bai department store will hold a large marketing campaign of "hundred night and 2014 Fashion Shopping Festival" from 8 to 16 November. The 12 shops of Guangzhou city will hold a low sales promotion of up to 50 percent off. The Tianhe City Department Store's outlets will be awarded 100 yuan cash coupons at the full 200 yuan. The majority of the goods can be reduced to 70 percent off after the discount, while Baiyun Wanda Plaza will hold "100 shops and celebrate". The Baiyun Wanda Department store has 1 yuan for the 3.5 yuan flower, and the sea India double one city holds a large sale of Ferragamo.

Official website official micro Qi Qi linkage Beach

Create an unprecedented sales promotion for consumers. In the enjoyment of offline discount, the department store also joined the official online shopping mall and official WeChat to participate in the "double eleven" cup, giving warm attention to WeChat fans.

It is reported that from October 13th to November 18th, Guang Bai online store has launched the theme of "tide pack weekly", fashion week, south of the Five Ridges food week, smart dairy week and quality home Friday. It has selected a number of cost-effective products and launched a deep discount of up to 90 percent off. The online shopping mall of Guangzhou friendship has launched dozens of preferential items such as cosmetics, special appliances, electrical appliances, supermarkets and family products to 70 percent off, and linked the "mini department store" new E-VIP card to the cosmetics travel suit; Tianhe City department store. Tmall The flagship store has a free event of "Yuanbao and Hongbao".

　　 Experience with close service experience Online retailers "Soft rib"

In addition to taking the initiative to fight for the maximum profit, the entity business also launched the free marketing, trial trial, free door-to-door service and other experiential marketing to attack the "soft rib" of the electricity supplier.

It is reported that the "double 11 shopping Carnival" of modern department stores has launched a series of members to enjoy the experience service, such as members' multiple points, courtesy, shopping guide, free skin testing, jewelry free cleaning, free ironing and other details of the service, so that customers feel different; while Guang Bai Department Stores combined with the "hundred night" to carry out three-dimensional party, fashion show, so that consumers can enjoy the multiple experience of eating and drinking; while Wanda Plaza and Giordano, Metersbonwe and other brand businesses are more provocative shouting "no need to wait for express delivery, like things can be brought home" slogan.

The relevant person in charge of Baiyun Wanda Plaza said that if the consumer really didn't want to carry on the big bags and go shopping, eating and watching the movie, as long as the delivery address was left, the shopping mall would also provide free door-to-door service to the city. The intimate service would enable consumers to perceive products in an all-round way, and more closely interact with them. Consumers would no longer be annoyed because they felt that the pictures on the Internet were not in conformity with the physical objects, and would bring consumers additional shopping value that could not be provided by e-commerce online shopping.