Luxury Market Innovation Design Is Hard Power.

2015 autumn and winter fashion week will come to a close in Paris.

In recent years, John Galliano has been swept away by discrimination because of discrimination; Raf Simons has left the designer brand Jil Sander for 16 years, and Nicolas Ghesquiere and Marc Jacobs contract expired respectively from the Jacobs and Dior until the last few seasons.

Galliano was selected by the Italy OTB group to enter its main brand Maison Martin Margiela and the first show in the 2015 spring and summer high fix series; Marc Jacobs left Louis Vuitton to shift its focus to the personal brand.

On top of that, Raf Simons replaced John Galliano as the new design director of Christian Dior, an old fashions house; Nicolas Ghesquiere, with its strength in the hands of Marc Jacobs, received the banner of the design director of the Louis clothing.

The commercial tone of the brand group stimulates the consumer groups from a certain level.

Young designer Alexander Wang and Northern Ireland designer Jonathan Anderson took over the old fashion house Balenciaga and Spanish leather brand Loewe respectively, and the Chinese designer Yin Yiqing who took over the fashion brand Leonard.

It is easy to see that the group's intentions and motives to expand the young market are now being implemented.

The development of brand is not only inheritance but also extension.

After Raf Simons took over Dior, in most people's view, there was a lack of dramatic tension of John Galliano or even a sense of fashion. Even the history of Dior fashion house was worn out. On the contrary, Simons was just a few generations.

The designer who can best understand the design of restoring the brand's essence is that the classic design of Archive is rebuilt and rebuilt.

I have to mention Nicolas Ghesquiere, which has always been an avant-garde designer with experimental style. After entering the brand, her works are also excellent. Louis Vuitton, which is started by leather products, is also a leather product. The works of Ghesquiere, no matter from the experiment and application of many kinds of fabrics, as well as the hard lines and styles, have a strong echo and rhythm with the brand leather.

Push to the future.

The similarities between the two arts lie in their echoing and extending with the brand, which not only continues the style but also gives the innovation. In the business, it is also considerate and comprehensive. Compared with the different parts, it is a kind of dialogue with the audience and consumers.

The most important thing is the foresight of the designer's work and the success of the business, and the design is the hard power.