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What Details Should The Clothing Store Pay Attention To?

2015/4/16 23:32:00 15

Clothing StoresSalesMarketing Strategy

The lights in a clothing store can not be fixed, but must be changed according to the seasonal changes.

At the same time, color science is a very wonderful knowledge. The use of color can not only affect the perception of clothing products, but also affect the purchasing mood of consumers.

For example, in summer, you should choose a cool shade of sky blue to make people feel at ease and let people relax and choose clothes.

The lighting design of the fitting mirror should be skillful, preferably with a yellow light. This will make the customers see a better result when they try to see the clothes on trial, and get a more satisfactory result, thus contributing to sales and increasing sales.

When choosing clothes, customers and

customer

Maintain a certain distance, about a metre, so that customers can choose independently, at the same time give customers a free and relaxed feeling, instead of following closely, giving customers a sense of oppression, and when they greet customers, they should not be too enthusiastic, or they will be scared away.

The models in the clothing store should wear the most distinctive ones.

Clothing products

It also needs to be carefully matched to attract more customers. At the same time, it enables customers to fully see the overall characteristics of clothing products and lift customers' hearts.

If there are some small accessories in the clothing store, it is best to put them in the most conspicuous places, and the places that customers can get in touch with, so that they can promote joint sales and increase profits.

Clothing store

Color matching

In order to make the clothing store look beautiful and harmonious, the clothing store can make customers have the desire to patronize. If the collocation is not harmonious, it will not only affect the customers' sense of vision, but also affect the customers' mood.

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The biggest difference between net fishing and single rod fishing is to cast nets and catch fish.

In the future, the free activities will be upgraded to buy and sell, and when you launch activities that are attractive, you can always stimulate customers who don't want to buy them. Buying is the activity that I personally prefer to buy for everyone, because it has a certain randomness for this foreign activity, and it can also stimulate the gambling psychology of customers to try luck.

Another feature of net fishing is to first drive the fish into a region and then shrink the area until the net is closed. Closing shop group buying is one of the best ways to promote net fishing. When the customers are summoned up and the door is down, how many people are not impulsive in the warm sales atmosphere? Even if you are not impulsive, you can not leave.

Another challenge faced by the sales promotion is that the customers who enter the shop are in a suspicious manner and no one is willing to place the order first. What should we do when they face the situation? Someone is looking for a "support" to let their people place the order in advance so as to ignite the atmosphere of the whole scene.

I have reservations about whether such a practice of deception is feasible or if it is perceived by the customer and how to deal with this embarrassing situation.

To speed up the order of customers, so that customers can buy now is not as difficult as you think, "limited time rush to buy", "the first 20 gifts every day, plus gifts", "explosive price limits" these three activities can speed up the purchase of customers.

Customers only plan to buy a product, can they find ways to buy more for them? For many industries, this is not difficult.

This sales promotion method is very common in the clothing industry. The only drawback is how to prevent the salesperson from encouraging the customers to spell the order during the process of operation.

However, if the second products are required to be the same as the first one in the sales promotion rules, the possibility of the owners' making the list will be effectively controlled.

One way to increase sales is to get customers to buy more, the other way is to make customers buy more.

But to encourage low-end consumers to buy high-end products, it seems to be an easy problem. If we sell special products to high-end products, we will undoubtedly degrade high-end products.

On the basis of adhering to the price of high-end products, the promotional activities we can choose are product upgrading, the original price of high-end products is 800 yuan, and customers are now planning to purchase 400 yuan products. So long as customers are willing to add 200 yuan, they can purchase 800 yuan products.

An increase of 200 yuan on the basis of 400 yuan seems to increase too much money, and high-end products have not made special promotion, in fact high-end products only sell 600 yuan price.

This form of sales is to be controlled, that is, the quantity of high-end products purchased by each customer limits the customer to experience high-end products, rather than the special promotion of high-end products.


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