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Shenzhen Shopping Center Gets Together And Competition Is Getting Worse.

2015/5/1 15:00:00 42

ShenzhenShopping MallCompetition

The development of Shenzhen shopping center has been growing rapidly with the development of the real estate industry.

It has been 13 years since the first shopping mall appeared in Shenzhen in 2002.

Shenzhen's existing shopping center, from the layout point of view, Luohu has Jin Guanghua, the Mixc, KKMALL, Futian has central city, Imperial Court Square, Futian coco park, Nanshan has happy coast, Yitian Holiday Plaza, coastal city, Baoan has a sea of colorful city.

According to statistics from Shang Di business information consulting company, there were 61 shopping centers in Shenzhen in 2014.

It is understood that there are group companies behind the shopping mall in Shenzhen.

The Mixc is built by Huarun group, and Shenzhen coastal city is built by Shenzhen coastal group. The series coco park is built by Xinghe group of Shenzhen. The Imperial Court Square is built by Shenzhen imperial court group, and the overseas Chinese town happy coast is built by OCT Group.

At present, Shenzhen will also build more shopping centers, and at least 10 shopping centers will open this year.

Among them, iCO fashion shopping center jointly constructed by Xinghe group and Guangdong merchants investment company is located in the core area of Longhua new district. It is an important part of the Guangdong business center. The total area of commercial buildings is about 80 thousand square meters. Guanlan lake new town is a commercial project built by the Guanlan Lake Group to invest 5 billion yuan; the Huaqiang North nine square shopping center is located in Huaqiang North commercial circle of Futian District, with a commercial area of more than 100 thousand square meters. The COFCO grand joy city project is located in the old city center of Baoan, with a planned area of 1 million square meters and a planned investment of 15 billion yuan.

The world bank research shows that by 2017,

Shenzhen

The number of shopping centers will reach 112, and the volume will increase to 9 million 220 thousand square meters.

Behind the rapid rise in volume and volume is slightly disordered development and intense.

compete

With the fierce competition in Shenzhen shopping center, our city has the largest number of shopping centers in five companies: Shenzhen International Investment Corporation, Huarun land, Jia Zhao group, Beijing based group and Xinghe group.

The Xinghe group, which has been rooted in the Pearl River Delta for many years, claims to be officially blowing the trumpet in different places. Changzhou has become the first stop of Xingjiang business to enter the Yangtze River Delta.

Xinghe commercial real estate for many years

business

Accumulate, learn from the mature operation experience of Shenzhen, such as Xinghe coco park, Xinghe coco city, Xinghe third space and other high-end brands, and hope to build a new business system in Changzhou, which integrates leisure shopping, dining entertainment, health campaign and culture education.

As a few benchmark in the national commercial real estate field, Huarun the Mixc and COFCO Yue Yue city and Wanda Plaza are also known as the three commercial real estate enterprises in China. Now, Shenzhen the Mixc has copied several the Mixc in the whole country.

At the end of 2014, the Mao Industry Department, which had been silent for more than a year, raided the A share market again. In the two weeks and more than two weeks, it raised two shares of Ginza shares, forcing the latter's controlling shareholder, Shandong commercial group, to stop trading.

In addition to the A share market, Mao has bought and sold nearly 10 department stores in Taizhou, such as 100th goods, Wuxi first department store and Yangzi department store in recent years, and has invested heavily in more than 10 cities in China, with a total investment of more than ten billion yuan.


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