Hermes's First Quarter Growth

In the first quarter of March, group income increased to 1 billion 122 million 200 thousand euros from 943 million 500 thousand euros a year earlier. The growth rate was 8% after the impact of the exchange rate, far below the 9.6% in the 14.7% and four quarters of the same period last year, but it was in line with market expectations and the group's annual and medium-term targets. France luxury group Hermes International announced today that sales in the first quarter were 18.9% driven by the weakening euro and the Japanese market.

Group called leather goods and harness. Departmental needs It is still "high", but data show that the most important sector growth rate for Hermes international has been slowing down. Although the capacity of the two new workshops has increased significantly, sales growth has dropped to 12.4% in the first quarter of three and 19.3% in the fourth quarter of last year, 13.9%. Watch sales decline narrowed to 3.1%, better. Market expectations 。 And the perfume department is only 0.8% because of the lack of new products to stimulate sales.

Japan recorded a further growth of 15.2% over the same period last year. Asia Other markets were affected by the decline in Hongkong and Macao, with an increase of only 7.7%. The European region (excluding France) showed the most weak performance, with an increase of only 3.1% of the 1/3 expected by the market, and Luca Solca, a leading analyst, pointed out that some of the main stores' refurbishment projects may have affected the sales of the region. Sales in the Americas increased by 9.6% annually.

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In recent years, with the development of Internet technology, the electricity supplier has risen rapidly as an important channel of the clothing industry. The retail sales of traditional channels have been slowing down. At the same time, the retail sales of garment retail channels are increasing rapidly. However, pure online shopping and traditional physical store shopping have their own advantages and disadvantages. Online shopping is more convenient and fast, but there is no service experience such as try on and after sale. Traditional physical store shopping can be experienced after personal experience, but the scope of search products is limited. Therefore, online (online) and offline (entity store) interaction and integration of a new business model O2O came into being. Enterprises take the initiative to guide consumers across the line and offline channels to complete all aspects of shopping to overcome the disadvantage of single channel shopping, and ultimately provide consumers with more convenient and high-quality shopping experience. Consumers can search for goods online, try to buy online after experiencing the experience, or search online, and then finish the follow-up links after the line is tried out. Consumers can easily enjoy the after sale service in physical stores when shopping online.

In response to changes in the market environment, in the face of the rise of emerging channels, in order to provide online and offline integration services to customers, to achieve business integration of entity sales terminals and electronic business platform, and enhance core competitiveness, nine Mu Wang officially launched the O2O project in 2014. The first phase of the project is to build a basic environment to achieve the growth of online performance and enhance the organization's Internet thinking.

In July 3rd, the first franchisee split the warehouse line to further expand the connotation of the sub warehouse delivery business, open up the integration of franchised stock, deepen the franchisee's business community, and create a win-win business retail mode. In September 1st, the official website of the nine storehouse E mall was formally launched. The unified order management platform established the foundation for the analysis of retail big data. The information system architecture of O2O providing customers with online and offline integrated value service has gradually improved. In November 11th, the orders per day were close to 150 thousand orders, the delivery cycle was completed within 2~4 working days, and the delivery capacity was the leading counterparts. In April 21, 2014, the first direct battalion went on the line, marking the new business model of nine Mu Wang, which opened up separate warehouses and shipped goods, and opened up the integration of direct storage and inventory.

So far, the target of the first phase of the O2O project has been implemented according to plan, and has been recognized by the franchisee and the platform side. The online sales have achieved initial results. The O2O platform (Ku Cunyun, order cloud and E mall) has laid a good foundation for the integration of the online and offline businesses, and has become a new starting point for the transformation of the company. In February 2015, nine Mu Wang issued the "O2O project 2015 plan", plans to achieve the integration of the Internet's full channel marketing and promotion, and use mobile Internet to increase the service content of sales terminals.

In April 15th, WeChat payment has been successfully launched in some cities of the nine Mu Wang terminal store. Next, stores WIFI, store 3D experience, C2B ordering 4, mobile link marketing platform and other initiatives will be implemented in succession, adhering to provide better services and more convenient shopping experience for consumers. What surprises will be brought by the O2O project? In mid April 2015, Jomoo terminal WeChat payment function is fully on-line, and some pilot stores in some cities are experimenting. Since then, consumers have been able to use WeChat to pay directly to WeChat's store in Nanjing, Hangzhou. This also indicates that O2O has achieved some results. The mobile channel of financial settlement is smooth, which will bring more convenient and flexible trading experience to consumers and promote financial integration to the terminal.