Is Black Five Outside The US? The Millennial Generation Is Hard To Sustain Consumption?

It is understood that this year's US retail market downturn, this year's "black Friday" is not optimistic again.

Census Bureau released data that U.S. retail sales increased by only 0.1% in October, less than experts predict.

It is reported that recently, GAP, Macy 's (Messi department store), Nordstrom (Nodes Tron) and Fossil and other retail enterprises have reported that the results of sales are not ideal.

J.C.Penny although sales have increased, it is still losing money.

The real good news may only be Kohl 's, and the "return to school shopping season" makes it more profitable than analysts' forecasts.

In this regard, Evercore analysis experts say that these sales are only the derivatives of the electricity supplier revolution.

CNN further pointed out that Amazon's market capitalization of 305 billion dollars, higher than WAL-MART, Target, Best Buy, TJX, Macys and JCPenney together.

"The market has to win and lose, but most of the winners now have no physical stores."

In addition, the survey company Conlumino data show that 45%

It will reduce the consumption spending of black Friday this year. 24% of the consumer spending is basically unchanged. 18% of the people said that the investment will increase, while the remaining 13% said they did not participate in black five last year.

During the economic crisis, retailers usually increase promotional efforts and extend black Friday activities even to Thanksgiving Day (Thursday).

This year, retailers such as Staples and H&M say they will not open on Thursday.

In Britain,

When the supermarket introduced black Friday, it was abandoned in two years. First, the British themselves did not celebrate Thanksgiving, but the website congestion and the confusion of stores caused a lot of trouble.

Ameriprise Financial senior economist Russell Price believes that this is mainly due to people's lack of confidence in the US economy.

"The data show that the economic situation of consumers is improving, and the whole is not bad.

The question is whether they want to spend money.

Compared with the previous generation, the millennial generation (who in the United States refers to the person born in 1984-1995 years) does not seem to be very materialistic.

However, according to the US Retail Federation NRF forecast, the United States in November and December online.

The volume will rise by 3% to 6% to 105 billion dollars.

In this year's black Friday, J.C.Penney plans to open at 3 on Thanksgiving Day, two hours ahead of last year.

The WAL-MART website is open for discount on Thanksgiving morning, and the store is at 6 in the evening.

Messi's department store (the sponsor of the Thanksgiving Day parade) said black Friday is still very important.

"Black Friday actually doesn't make sense for retailers."

Bryan Gildenberg, chief knowledge officer of Kantar Retail, said, "selling too much is too low."

At the same time, Jonathan Eyl, a consumer analyst at Nasdaq Advisory Services, also said that the price drive of a single paction does not produce loyal users. The shop keeper should think about how to increase the flow of the store without these big promotion activities.