Price Advantage Has Become A Key Factor Affecting Chinese Internet Users.
Chinese netizens
Hai Tao
Enthusiasm is rising, and price is the key factor affecting decision-making.
Yesterday, the second global cross-border trade survey jointly released by PayPal, the largest overseas third party payment platform and Ipsos, the International Market Research Institute, showed that 35% of Chinese online shopping consumers had experienced the sea rush in 2015 and grew rapidly.
73% of respondents said the price was the main reason to consider whether cross-border shopping.
Data show that over the past year, 81% of Chinese adult Internet users have experienced online shopping.
Despite a 1 percentage point increase compared with the previous year, considering the huge population base in China, the actual growth should not be underestimated.
The proportion of people who had experienced Hai Tao was 35%, which was only 26% in 2014.
Price is still the most concerned factor in cross-border shopping, and 73% of respondents said that price advantage is the main reason for them to consider cross-border shopping.
At the same time, freight has great influence on the decision of consumers.
Nearly half of the respondents said they were not interested in cross-border shopping, and the other half said they would be more willing to try cross border shopping.
Lai Yang, Secretary General of Beijing Institute of business economics, said that for Chinese consumers, there are several major barriers to cross border shopping, such as tools, channels, pportation and language.
Cross-border electricity supplier
The platform is rich, and these barriers are being gradually reduced.
At the same time, due to tariff, pricing and other factors, the price difference between many commodities at home and abroad is large, and consumers themselves have larger consumer demand for high-quality goods abroad. Therefore, it is an inevitable trend that the proportion of consumers in online shopping is increasing.
China's online shopping consumers have a high degree of mobility.
In one year alone, the proportion of online shopping consumers who had experienced Hai Tao increased by 9 percentage points to 35%.
34% consumption of online shopping in China
Intelligent mobile phone
Shopping in the 29 countries ranks second only to Nigeria.
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