Jingdong Strong Lining Joined Forces To Take A Step Toward O2O

On December 29th, it was announced that it should vigorously develop with Lining, XTEP, and La Natsu Bell.

The Jingdong took the first step today.

Jingdong announced that it has reached strategic cooperation with Lining, and will provide Lining with the overall logistics solution from products to stores.

According to the cooperation plan, the two sides will set up the project team, carry out the planning and design of the warehouse allocation plan, and evaluate the existing system of Lining, and complete the docking with Jingdong logistics.

This means that Lining's future logistics and distribution will be completed by Jingdong logistics.

In addition, the Jingdong said it will help Lining achieve inventory opening, sales access, service access and user access, and optimize the latter's inventory allocation and operational efficiency to meet real-time and dynamic store demand.

Before Lining, UNIQLO was once the "heart meat" of Jingdong clothing.

It is reported that in April of this year, Jingdong and UNIQLO began to cooperate, Jingdong separately put UNIQLO into warehousing and distribution services, and opened an area of over 10 thousand square meters of warehouse for UNIQLO use, but Jingdong's "preference" of UNIQLO ended July this year with UNIQLO quit the Jingdong platform.

Follow up, Jingdong also said in a statement, hoping to be able to

Cooperate again.

It is understood that after UNIQLO, Jingdong will aim at other major businesses in the field of clothing, and announced in June this year that it will formally launch the clothing O2O mode with four enterprises, including Lining, XTEP and La Natsu Bell.

According to the design of Jingdong, these future

Thousands of stores under the Internet can be turned into small storage centers. When users place orders at Jingdong, Jingdong couriers can pick up goods from nearby stores and send them to the user's hands. Users can also go directly to the nearest stores themselves after work.

Besides, clothing brands have also tasted sweetness in this year's double eleven.

It is reported that during the double 11 period, Jingdong has introduced the distribution related costs and other related warehousing costs, such as warehousing, storage, order production, and so on.