Gucci Creative Director Michele: From Fashion To Paper And Pencil Room

Alessandro Michele, the creative director, is coming back from America.

The magazine A Magazine has planned the latest issue, extending its aesthetic extension from fashion to paper and pencil.

From the current part of the open page, the visual effect of this magazine clearly walks the route of Michele preference: the dim and obscure yet bright and beautiful feeling.

The magazine, which has 280 pages, will be sold in Dover Street Market and Colette in November 9th. The guests close to the shop will be right if they see a big book on "Blind for Love" (blind love).

This theme also sounds like Michele's Retro sentiments. It comes from the manuscript of Fanny de Beauharnais, a eighteenth Century writer. The Fanny is also the mother of French politician Claude de Beauharnais. Her works and related materials are often seen in the clothes and accessories of Gucci.

When it comes to the content of this magazine, its yardstick is not small.

It is alleged that there was a nude photo of the American actress Chloe Sevigny, but it was taken by her boyfriend.

In addition, there are Dakota Johnson, Madonna, Pier Paolo Pasolini and others little known images, the commonality is that you will find that these slightly rebellious photos have been created a sense of holiness, do not know is the shooting technology and later reasons.

Dan Thawley, editor in chief of A Magazine, said that these images will help readers understand how Michele organized different material into a huge picture.

He can always listen to different visual content.

This has made the Michele, the creative director in recent years, again show the talent behind the camera.

For Gucci, the work of Michele is right.

The recovery has undoubtedly been a great success. The third quarter's earnings report also showed that Gucci's sales increased by 17%.

According to fashion business review BoF, Gucci president and chief executive officer Marco Bizzarri said the company has decided not to give Alessandro Michele future series discount in its own retail network.

After that, any products that are not sold will be sent to Gucci's outlets, but will be sold in these stores after 6 to 12 months.

From Bizzarri's strategic planning, we can see that paper media still has an important position in the brand building of Gucci. "The relationship between paper publications and digital media, supply chain and our long-term changes in corporate culture, both for respect and creativity, are to ensure that we are constantly innovating in the industry.

We need to continue to do so, though today we have achieved such a good result, because I think we are only at the beginning of this process.

It's just the beginning. "

Bizzarri said to BoF.

But maybe Michele is not willing to make everything a bit like a person's performance. In this collaboration with A Magazine, the magazine also included 84 members of Gucci's design team in Rome.