The First Generation Of Luxury Electric Business Has Been Collectively Occupied.

Thinking of "the first generation of luxury electric business", we are committed to building China's luxury business platform.

The so-called "first generation luxury electric business" mainly refers to those luxury electric providers that emerged after the global financial crisis in 2008. They still take the PC terminal as the core, including excellent public network, hoha network, Fifth Avenue, precious network, Shang pin network, Jiapin net,

And so on, almost twenty or thirty, and they are also test makers of China's luxury electronics business.

In 2011, luxury electric providers enjoyed the investment of tens of millions of dollars in Sai Fu Asian fund in 1 months, and even pulled China Merchants Bank as its platform. In the 4 months on the line, they set a sales record and completed the sale of some similar websites for a year.

But it didn't last long. At the end of May 2014, the network ended the operation of the website. Its CEO, Mr. koff, said in micro-blog that he was in Shanghai.

The general manager and shareholder status of the company were all turned out in October 2013, and the VIP respected network was also replaced by management.

In July of the same year, Tian pin net was bought by beauty.

Meanwhile, websites such as pin Ju, Jiapin and hoha networks have been closed down in the past two years.

Investment circles have such comments, 2010 is the beginning stage of domestic luxury electric business, investors are eager to make a move; in 2011, they were regarded as the "first year of China" of luxury electric business.

For four times, domestic

E-commerce sites have been launched online; 2012 is the year of luxury electric business shuffling, and blind followers are mostly confused and unsettled. The market prospect is obscure. 2013 is the calm after the ebb tide. Fortunately, the surviving luxury e-commerce websites are looking for the opportunity to break through again, hoping to get out of the predicament.

Seeing many peers fall, the remaining luxury goods providers want to protect themselves, and pformation has become the only way out. They are breaking out of the category expansion direction or seeking the pformation in the upstream of the brand.

From Dangdang to start the clothing business, to the high-profile cooperation between Tmall and fashion group, shouting "Tmall is enough", plus the Chinese government's strong support for the FTA and the bonded policy, all kinds of fashion Hai Tao website business is also more smooth sailing, which undoubtedly indicates the arrival of a fashion e-commerce era, but the influx of all parties also directly exposed the embarrassment of the end of luxury electric business.

There is no denying that the first generation of luxury electric business has been collectively occupied.

"It's a bit exaggerated to say that the end of the road is a bit exaggerated, but China's luxury e-business is really in the initial stage of survival of the fittest. First, the consumer groups are beginning to grow." two, consumers' trust in the quality of e-business products is not enough. This is also a problem facing the entire Chinese electricity supplier industry. "

A luxury electric business man told reporters.