The Commercial Trend Of Shopping Centers Is Becoming A Trend.

As the third living space of the people, the main store of the shopping center will change in the future.

With the evolution of social pluralism and consumption upgrading, consumers' demand for shopping centers is no longer limited to traditional shopping. The rise of the electricity supplier industry has undoubtedly given the industry a good lesson. Since the O2O mode, one of the characteristics of the transformation of most shopping centers is to do experience, shopping area is gradually declining, the area of food and entertainment is rising, from the traditional proportion of 30%, 40%, 50%, or even more. Same worship Online retailers Thanks to the Internet, all the big brothers have started playing cross-border. Ma Yun went to take care of the small animals, and Lei Jun did the decoration. Nowadays, the express delivery of Mercedes Benz BMW has already seen something strange. Shopping center also plays a cross border, fun only play!

The main stores in the shopping center were department stores and supermarkets. Now the main shops of many shopping centers are fast fashion, and the main shops of the future shopping centers will become socialized consumption. For example, the largest shopping centre in Europe, when many people are unemployed, they set up willing strategic employment projects, set up training centers, provide job opportunities and training for local people, so that many people are willing to come to shopping centers. In Singapore, shopping centers are not only playgrounds for children, but also strategic partnerships of many scientific centers.

According to this idea, the future shopping center will become a source of all kinds of cross-border creativity. Therefore, it is not surprising to encounter the beach, the river or even the hospital in the shopping mall, and the feeling of flying or driving in shopping center is also expected.

The operation of shopping center is like an assembly line, and even the bathroom and front desk are exactly the same. This stereotyped style has, in fact, made consumers tired of vision. Ask what is tall? What is decent? What is fastidious? The answer is two words: art!

In twentieth Century, surreal master Salvatore Daly's sculpture dolphin and 42 other outstanding sculptures, galleries, 236 metre red walking suspension bridges, courtyard style food city and so on all gathered here, attracting many people in the industry.

Shanghai K11 is a collection of 17 groups of famous contemporary artists at home and abroad, distributed around shopping malls, allowing consumers to encounter an "artistic stroll" tour while shopping. About 3000 square meters of art space on the B3 floor of the centre will be held regularly for free and open art exhibitions, workshops and educational lectures.

Scientific experiments show that in addition to 5 basic senses of vision, hearing, smell, taste and touch, the human body also has a hunch for the future of the body. In this way, shopping centers can excavate much more when people enter. Shopping Mall Smell a fragrance, see a flower, read a book, savor a culture, touch people's heart, may create revenue for shopping malls, and this kind of income can be magnified indefinitely. The more artistic, the more willful!

Shopping centers are one of the mainstream retail forms in the era of consumer sovereignty. Consumption change The trend to adapt to the development direction of "lazy economy" is not only the inherent requirement of consuming demand, but also the essence of returning to the essence of retailing.

The Internet, mobile phones, robots, the 3 major applications of science and technology, will make great changes in the shopping center. Big data is the most direct expression, that is, massive commodity data and user data are collected and stored. By analyzing and mining these big data, we can analyze and judge consumer behavior, and quickly apply the judgment results to the actual sales and operation management, and directly affect the convenient service level of the purchased goods. With the development of technology and the development of data management, the future shopping center will become an intelligent shopping center.

In fact, commercial real estate, led by Wanda and Cade, has begun to develop and make use of "digital" tools to fully tap the value of "data" and achieve breakthroughs in mixed industries. Wanda combined with its own characteristics of a combination of online and offline e-commerce mode. According to this, the next stage of investment and adjustment of business layout will bring about a free, intelligent and fun consumption experience.

Driven by the joint efforts of technology and big brands, I believe there will be a day when you enter a shopping mall with a mobile phone, chat and play mobile phones to complete the experience and order. The logistics has delivered the goods to the home. So willful, so lazy!